The Ford F-Series has maintained its position as America’s best-selling truck for an astonishing 47 consecutive years. In 2023 alone, over 700,000 customers chose a new Ford F-Series truck, solidifying its status as a perennial favorite in the United States for nearly half a century.
The longevity of this streak is a testament to the enduring commitment of Ford to excellence, innovation, and understanding the evolving needs of its customers. Starting four generations ago, this impressive run has outlasted many iconic consumer products, from compact discs and mp3 players to the brick-and-mortar video rental industry.
What sets the F-Series apart is not just a stroll down memory lane but a continuous evolution and growth. In 2023, the F-Series retained its title as the best-selling vehicle in the nation for the 42nd consecutive year. This success can be attributed to the embodiment of strength, reliability, and versatility in the trucks, proudly carrying the “Built Ford Tough®” tagline.
The F-Series is not only a symbol of Ford’s historical success but also a showcase of its ongoing commitment to innovation. In 2023, the trucks incorporated cutting-edge technologies like Pro Power Onboard, empowering customers to use their trucks as mobile power sources for work sites or even their homes during power outages. Additionally, features facilitating easier trailer hitching and towing, along with the BlueCruise hands-free highway driving capability, showcase Ford’s dedication to creating new digital experiences for its customers.
Key to the F-Series’ success in 2023 was the diversity of powertrain offerings. Recognizing the unique needs of customers across job sites, farms, and weekend adventures, Ford proudly highlighted the F-150 PowerBoost Hybrid, claiming the title of the best-selling full-size full-hybrid pickup in America. Notably, the F-150 Lightning, Ford’s foray into the electric vehicle market, led the charge as the best-selling full-size electric pickup in the U.S., completing the U.S. truck leadership triple crown.
As the automotive landscape continues to evolve, Ford looks forward to the production of the new 2024 gas and hybrid F-150 models, scheduled to begin early in the year. This commitment to growth across gas, hybrid, and electric models reaffirms Ford’s promise to offer a truck for every customer, seamlessly integrating into their diverse lifestyles.
The enduring legacy of the F-Series is not solely the result of relentless improvement but also a reflection of the trust established between the company and its customers. Ford expresses deep gratitude for the opportunity to serve its customers and remains unwavering in its commitment to earning their business each and every day. The F-Series stands as a shining example of automotive excellence, blending tradition with innovation and sustainability, paving the way for a future where Ford continues to lead the way in the ever-changing landscape of truck manufacturing.
