How BMW Changed the Game with ‘The Hire’ and Created the Blueprint for Modern Automotive Storytelling

posted by Darryl Taylor

In the early 2000s, before YouTube existed and long before streaming video dominated our screens, BMW pulled off what remains one of the most daring, creative, and flat-out cool automotive  Full Article »

BMW Films: The Hire – An Oldie But Goodie

posted by Malcolm Hogan

In 2001 and 2002 BMW set out to produce, through various film directors including John Woo and others, a series of BMW Films developed exclusively for the internet that included  Full Article »