“Moby Dick” is considered a classic piece of American literature. Written by Herman Melville, it tells the tale of Captain Ahab, a whaler obsessed with harpooning a great white whale called “Moby Dick.” On a deeper level, it’s a tale about man’s struggle with the universe, and against forces beyond his control.
Audi’s latest ads are a parody of Melville’s classic, complete with an obsessed tow-truck driver named, you guessed it, Ahab. Replace an albino sperm whale with a white A6 quattro, substitute snowbound roads for the high seas, and you get the setting for Audi’s latest pitch.
Expect to see these ads in rotation during the NFL playoffs, and they’re backed by roller banners and video ads on skiing sites, weather sites and automotive enthusiast sites.
Kurt Ernst has been passionate about automobiles and driving nearly his entire life. His early years were shaped working in the family service station, though his real passion was auto racing. After graduating from the University of Colorado, Kurt spent a year club racing with the Sports Car Club of America, before focusing on a business career in marketing and project management. Later, his passion for writing and the automotive hobby found him freelancing for a variety of automotive news sites, including Automotive Addicts and Motor Authority, where his work was syndicated and appeared in several national publications. Recognized as an expert in the automotive field, Kurt joined Hemmings Motor News as an Associate Editor in 2013, and in the years since has progressed to Editor, Hemmings Daily; Managing Editor for Hemmings Motor News, Hemmings Classic Car, Hemmings Muscle Machines, and the Hemmings Daily; and now, Managing Editor, Hemmings Auctions. Kurt was instrumental in organizing the Hemmings Motor News Concours d’Elegance from 2013-2019, and has served as a judge at this event and The Vintage Racing Stable Concours d’Elegance. A Skip Barber Racing School graduate and prolific writer, Ernst is also skilled in copyediting, project management, brand development, and public relations.
