To prove just how good the upcoming Cadillac ATS is, the luxury automaker has traveled to the farthest reaches of the globe to take on twisting roads and unforgiving environmental conditions in a new video series called “Cadillac ATS vs. The World.”
The series will show the ATS in locations like Patagonia, where the crew pits the ATS against some of the windiest terrain on earth. There’s a segment in China, filmed at the famous Guoliang Tunnels, which were dug from solid rock by hand. Morocco is featured in a segment on desert testing, and the series even visits Monaco to lap the Grand Prix circuit in the ATS. From what we’ve seen, it’s part travelogue and part car commercial, cut up into easily digestible bits.
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There are human-interest segments interspersed with the driving footage, too, which will certainly make the series (found on Cadillac’s Youtube channel) more interesting. No expenses were spared in production, either: the crew includes driver Derek Hill (son of Phil Hill), Ross Thomas, and filmmakers Joe Berlinger and Jeff Zwart.
We’ll tee it up with the teaser for the series below, as well as the first five videos, filmed in Patagonia. Enjoy.
Kurt Ernst has been passionate about automobiles and driving nearly his entire life. His early years were shaped working in the family service station, though his real passion was auto racing. After graduating from the University of Colorado, Kurt spent a year club racing with the Sports Car Club of America, before focusing on a business career in marketing and project management. Later, his passion for writing and the automotive hobby found him freelancing for a variety of automotive news sites, including Automotive Addicts and Motor Authority, where his work was syndicated and appeared in several national publications. Recognized as an expert in the automotive field, Kurt joined Hemmings Motor News as an Associate Editor in 2013, and in the years since has progressed to Editor, Hemmings Daily; Managing Editor for Hemmings Motor News, Hemmings Classic Car, Hemmings Muscle Machines, and the Hemmings Daily; and now, Managing Editor, Hemmings Auctions. Kurt was instrumental in organizing the Hemmings Motor News Concours d’Elegance from 2013-2019, and has served as a judge at this event and The Vintage Racing Stable Concours d’Elegance. A Skip Barber Racing School graduate and prolific writer, Ernst is also skilled in copyediting, project management, brand development, and public relations.
