It was semi-official, but now it’s officially official: Mazda will build a two-seat roadster for Fiat at its Hiroshima, Japan plant. The car will be sold under the Alfa Romeo brand, and chances are good that it will be labelled the Alfa Romeo Spider, in homage to the classic affordable Italian roadster produced from 1966 – 1993.
The Alfa Romeo model will be based on the next Mazda MX-5, but it will feature styling unique to the brand. While both the Alfa Romeo and the Mazda will retain a front-engine, rear-drive layout, expect the Alfa to use a Fiat engine, while the MX-5 will use a Mazda-built engine.
The move is a win for both brands, since it gives Mazda needed production volume while allowing Alfa Romeo to bring a (badly needed) car to market more quickly than would otherwise be possible. Expect the Alfa Romeo to be positioned above the MX-5 in both price and performance, which will help to protect Mazda’s market share.
The only bad news we see is this: production isn’t scheduled to begin until 2015, meaning that a new Alfa Romeo Spider is at least two years off, and that’s assuming the project doesn’t encounter delays. From our perspective, the car can’t get here soon enough.
Image credit: Laszlo Daroczy, CC 2.0
Kurt Ernst has been passionate about automobiles and driving nearly his entire life. His early years were shaped working in the family service station, though his real passion was auto racing. After graduating from the University of Colorado, Kurt spent a year club racing with the Sports Car Club of America, before focusing on a business career in marketing and project management. Later, his passion for writing and the automotive hobby found him freelancing for a variety of automotive news sites, including Automotive Addicts and Motor Authority, where his work was syndicated and appeared in several national publications. Recognized as an expert in the automotive field, Kurt joined Hemmings Motor News as an Associate Editor in 2013, and in the years since has progressed to Editor, Hemmings Daily; Managing Editor for Hemmings Motor News, Hemmings Classic Car, Hemmings Muscle Machines, and the Hemmings Daily; and now, Managing Editor, Hemmings Auctions. Kurt was instrumental in organizing the Hemmings Motor News Concours d’Elegance from 2013-2019, and has served as a judge at this event and The Vintage Racing Stable Concours d’Elegance. A Skip Barber Racing School graduate and prolific writer, Ernst is also skilled in copyediting, project management, brand development, and public relations.
