Americans don’t like hatchbacks, or so the gospel according to German automakers goes. With this guiding principle, Audi will drop the A3 hatchback from the United States market, replacing it with the all-new A3 Sedan. While that may be bad news for hatchback lovers, it’s good news for driving enthusiasts; word is that Audi will even offer the sedan in S3 or RS3 forms (or possibly even both).
The A3 Sedan won’t make its official world debut until April’s Shanghai Auto Show, but it will be previewed in New York on the eve of the New York Auto Show. An event like this is by invitation only, but Audi is happy to hook up its loyal fans. Thanks to a new “Audi Media TV” video channel, you can catch the reveal live as it happens on March 27.
As far as we can tell, there’s no need to pre-register. Simply head on over to the Audi Media TV website at 8:00 p.m. (EDT) on the 27th and you can catch the reveal as it’s happening. You can also see a teaser shot of the A3 Sedan’s cloth-draped exterior, as well as a brief view of the new car’s quilted-leather back seat (which looks like S3 trim to us).
You’ll probably want to bookmark the Audi Media TV channel, too, since the German luxury brand will use it to screen future world premieres and press conferences. You’ll get the information at the same time we do, without all those pesky missed flights and bad hotel coffee.
Kurt Ernst has been passionate about automobiles and driving nearly his entire life. His early years were shaped working in the family service station, though his real passion was auto racing. After graduating from the University of Colorado, Kurt spent a year club racing with the Sports Car Club of America, before focusing on a business career in marketing and project management. Later, his passion for writing and the automotive hobby found him freelancing for a variety of automotive news sites, including Automotive Addicts and Motor Authority, where his work was syndicated and appeared in several national publications. Recognized as an expert in the automotive field, Kurt joined Hemmings Motor News as an Associate Editor in 2013, and in the years since has progressed to Editor, Hemmings Daily; Managing Editor for Hemmings Motor News, Hemmings Classic Car, Hemmings Muscle Machines, and the Hemmings Daily; and now, Managing Editor, Hemmings Auctions. Kurt was instrumental in organizing the Hemmings Motor News Concours d’Elegance from 2013-2019, and has served as a judge at this event and The Vintage Racing Stable Concours d’Elegance. A Skip Barber Racing School graduate and prolific writer, Ernst is also skilled in copyediting, project management, brand development, and public relations.
