Story Update: According to those that have seen The Oprah Winfrey Show episode for today, she and GM are NOT giving away Traverse’s. Instead the Traverses our sources were familiar with–provided by General Motors–were used for hard core Oprah enthusiasts to drive to the premier episode of her final season. An all-new marketing campaign for the Chevrolet Traverse is still slated to launch in the coming weeks.
Oprah Winfrey has been blessed with a fortune and to kick off her last season of her show, she has decided to do a giveaway event similar to one she did back in 2004 giving away a Pontiac G6 to every member of her audience. This time the giveaway will be the Chevrolet Traverse crossover to kick-off her 25th and final season of the Oprah Winfrey show.
The farewell season kick-off giveaway could start as early as today along with guest John Travolta. This would be a big marketing leap for GM in preparation for the launch of the new Ford Explorer.